Product development

An innovative complete product provides a crucial competitive advance in the hotel industry. We exploit the potentials and strengths of your business and its location for the product development. The focus is on expanding the core values and an uncompromising strategy. In doing so, we at Illmer Consulting can recognize altered guest behaviours at an early stage and develop clear and consistent concepts in combination with an adequate price-performance ratio. Be unique, be authentic!

Product development

Pricing

We encourage an adequate price! As experienced hotel consultants we are aware of the pitfalls of pricings through many years of experience: Sometimes the value of the hotel´s total output is far beyond the required price, other whiles the prices for the peak season are too close to those of the low season. Illmer Consulting examines your pricing of the room rates as well as those of the seasons, while considering room categories and included services.

PRICING

Advertising campaigns

Kurt Illmer is your experiences partner for classical and digital advertising campaigns in the hotel industry sector. It is necessary to detect particular special features and to communicate those through authentic stories via different media. It is up to the target group whether to choose social media, classic brochures or a multi-channel-mix. A systematic advertising plan enables strategic proceeding and efficient introducing of all advertising methods.

ADVERTISING CAMPAIGNS

Website creation

Your website is 24/7 your representation to the outside world- and therefore more important than any business card or brochure. Together with our marketing partners, we conceive websites, which enthuse regulars and develop new target groups. Illmer Consulting highlights the special features of your hotel with compelling texts, extraordinary videos and great photos. Best usability ensures that your costumers preferably want to book directly via your homepage.

WEBSITE

Digital marketing

A digital marketing strategy is indispensable for hotels. Illmer Consulting conceives classical online advertising, e.g. relevant social media sites, writes e-mailings, newsletters or editorial contributions in blogs and e-papers. One of the key elements of our digital marketing strategy consists of holistic web design: from a user-friendly homepage to a memorable logo. Another focus is on improving the visibility of your own website by means of SEO and SEA methods (e.g. Google Adwords). In search engine optimization (SEO) we collaborate with experienced partners. We improve the position of your website in search results through specific on- and off page optimization, to generate an increase in bookings via your homepage.

DIGITAL MARKETING

Support in sales

Years of experience in tourism advice make Kurt Illmer a strong associate in matter of sales. Our business consultancy supports you particularly in online sales, next to measures in classic sales like the selection of suitable distribution partners or drafting offering letters. We will show you, how to properly use digital sales channels- from hotel portals to online travel agencies- to increase the occupancy rate.

Support in sales

FINANCE

Business plan &
financing

design

Graphics &
design

CONSTRUCTION

Hotel construction
& management